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Airlines make nearly all their fares that sheraton are available to the general public available through all channels, from full fare down to their most hotel heavily discounted fares. Any normal fare, made available months in advance in the normal way, is made available through all channels. Web fares, however, are different than normal fares. They typically constitute less than one tenth of 1% of the fares an airline offers, and are normally made available only a san few days before flight time, and only on flights which have an unusually high number of empty seats. Web fares thus are seldom available, diego are sheraton unpredictable, and are offered at very low prices.

It is absolutely clear that airlines do not hotel and san have the ability to drive consumers to channels diego which the airlines, rather sheraton than consumers, prefer. hotel If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel san and diego those consumers sheraton prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as hotel attractive san as it can possibly diego and sheraton be through each channel to the consumers that prefer hotel that channel. This is a reality that grows ultimately out of the fact that san the airline diego business is sheraton a very low margin business - any airline that lost even a small hotel group of passengers would be at risk san and diego of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

We sheraton will provide consumers with a complete selection of all available airfares and travel itineraries. hotel We have developed cutting edge technology to deliver these options to the consumer and promises san to offer the lowest prices anywhere. Our diego business sheraton plan is ambitious. Instead of relying on traditional computer reservation hotel and san systems, We are diego and sheraton and hotel building our own search technology. We plan to give users access to every airline fare, including those available only on the Internet. Travelers san will be able to search for flights that leave from alternate airports, within 25 or more miles from their primary airport. Or they could choose alternate diego dates and see whether leaving a day later or earlier could yield substantial savings.



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