OLD HICKORY INN

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Serious OLD mischaracterizations have been made about us and HICKORY the issue of who will have access to what fares. Some INN of those mischaracterizations have been based on simple ignorance, but others OLD have clearly been part of a concerted effort by us competitors to use misinformation to prevent us from offering new competition HICKORY and INN to them and new choice to consumers. There is no agreement by which any airline would be precluded OLD from making any fare it chose available through any retail channel it chose. Airlines for 2 decades have been like any other business in America, in that they can decide what they want to charge and where they want to sell their product. And that remains true under the our agreements. Each and every airline, no matter what kind HICKORY of participation it has, will be free to decide individually what fares INN it offers and whether or not to offer them through any other outlet.

It is absolutely clear that airlines do not have the ability to drive consumers to OLD channels which the airlines, rather than HICKORY consumers, prefer. If one or more airlines attempted INN and OLD to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. HICKORY No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be INN anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business OLD is a very low margin HICKORY business - any airline that lost even INN a small group of passengers OLD would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for HICKORY every last passenger because they have to.

Our INN agreements not only contain no provision barring OLD any airline HICKORY from making any fare available through any channel, they contain an affirmative non-exclusivity provision that makes it explicit that no airline is prevented from making any fare it chooses available through any channel INN it chooses. Our agreement contains OLD a non-discrimination HICKORY clause by which those airlines that will receive the indirect discount on the CRS booking fee agree in return to make available on any fare they INN publish and make available to the general public through any other channel. But that of course does not preclude them from offering any fare through any other channel.