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It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other oklahomacitydiscounthotel than as competitive and as attractive as it can possibly oklahomacitydiscounthotel be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately oklahomacitydiscounthotel out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because oklahomacitydiscounthotel they have to.

A user-friendly search engine with the most current information ... the engine is easy to use, and the results are ranked with the lowest oklahomacitydiscounthotel fares first. Travel sites are proliferating on the Web like strip malls in suburbia, but there''s one whose name you should remember. Expected to reinvent the online fare-finding wheel when it launches in June. oklahomacitydiscounthotel It aims to search every available flight combination for travelers, giving them the choice of cut-rate fares, fewest legs on a trip and most convenient departure times. This could radically alter an industry in which customers surf numerous sites before making a purchase.

Serious mischaracterizations have been made about us and the issue of who will have access to what fares. Some of those mischaracterizations have been based on simple oklahomacitydiscounthotel ignorance, but others have clearly been part oklahomacitydiscounthotel of a concerted effort by us competitors to use misinformation to prevent us from offering new competition to them and new oklahomacitydiscounthotel choice to consumers. There is no agreement by which any airline would be precluded from making any fare it chose available through any retail channel it chose. Airlines for 2 decades have been like any other business in America, in that they can decide what they want to charge and where they want to sell their product. And that remains true under the our agreements. Each and every airline, no matter what kind of participation it has, will be free to decide individually what fares it offers and whether or not to offer them through any other outlet.



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