Oak Tree Inn Wellington

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Most airlines today Oak choose to make web fares available only on their own websites, because Tree these fares are so low it would Inn be uneconomic to offer them through Wellington the higher cost channels. (It Oak is, Tree in fact, very common Inn throughout the retailing world for stores or catalogs to also have a website, and for that website to offer a few prices that are below the prices charged for the Wellington same goods in the Oak store or the catalog.) However whether an airline chooses to make Tree its web Inn fares available through CRS''s to travel agents Wellington and the websites that rely Oak on Tree CRS''s is strictly an individual airline Inn decision, and will remain so once Orbitz is up and running. Several third party websites (such as intellitrip.com) today take web fares from various airline websites (which Wellington they can do, because nothing is more public than a website) and display them in one place for their customers. And of course travel agents can book web fares off an airline''s website for a customer Oak if they wish (although whether Tree they get a commission on that booking is up to the individual Inn airline).

It is absolutely clear that airlines do not have Wellington the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines Oak attempted Tree to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on Inn any subgroup Wellington of consumers. No airline can afford to be anything other than as competitive and Oak as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very Tree low margin business - any airline that lost even a small group Inn of passengers would be at risk of swinging from profitable to money-losing in an instant. Wellington Airlines scrap for every last passenger because they have to.

Serious mischaracterizations Oak have Tree been made about us and the issue of who will have access to what fares. Some of those mischaracterizations have been based on simple ignorance, but others have clearly been part Inn of a concerted effort by us competitors to use misinformation to prevent us from offering new competition to Wellington them and new choice to consumers. There is no agreement by which any airline would be precluded from making any fare it chose available through any retail channel it chose. Airlines for 2 decades have been like any other business in America, in that they can decide what they want to charge and where they want to sell their product. And that remains true under the our agreements. Each and every airline, no matter what kind of participation it Oak has, will be Tree free to decide Inn individually what fares it offers and whether or not to offer them through any other outlet Wellington.